Beyond Impressions

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Does Your Website Capture Leads? 5 Key Elements

Posted by Ben Waxman on Nov 20, 2018 10:14:00 AM

Regardless of how or why a visitor is drawn to your website, the odds are that most will give you just 5 seconds or less to give them one good reason to stay.

It’s a harsh reality that after months - possibly years - of brainstorming, research, image selections, content analyses and promotion, your best efforts will be judged in about the time it takes to take a deep breath. And who has time for a deep breath anymore?    

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Topics: converting leads

The Best Customer Service is When No One is Listening...

Posted by Ben Waxman on Nov 6, 2018 9:41:00 AM

As the meeting commenced, the director announced to the team that an informal survey had been conducted, the results of which would be shared with everyone. Not only had they called customers to ask what they thought of their reps, but they also reviewed call recordings and email exchanges to better understand the quality of service they had been providing to their clients.

Some smiled and sat up straighter, while others appeared ashen and faint.

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Topics: Customer Service

Inbound Marketing Dashboards: Converting Visitors to Leads

Posted by Ben Waxman on Oct 23, 2018 3:45:00 PM

In our prior blog we suggested two basic dashboards that can provide essential feedback with regards to your social media activity and website traffic. These required minimal time to set up, while providing essential information to help maximize your digital effectiveness.

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Topics: Inbound Marketing

Worth repeating: Measure what matters

Posted by Ben Waxman on Oct 9, 2018 3:41:00 PM

We know that eating vegetables and exercising are good for us, but we don’t always do it.

Analyzing digital metrics is kind of the same thing. It’s an important tool to monitor, understand and strengthen our digital effectiveness, but we don’t always prioritize it and take the time to analyze…regularly.

Setting up a metrics dashboard will provide immediate and accurate analyses of the effectiveness of your digital presence and messaging. And finding out what works and what doesn’t will help you to make the most of this important marketing channel. That’s really the thing about digital marketing – the incredible level of analytics you can perform.

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Topics: Digital Marketing

The Role of Premortem in Project Management

Posted by Ben Waxman on Sep 25, 2018 3:37:00 PM


There’s a new project on the table, and the office is abuzz with excitement.

You know the drill. Team members chime in with enthusiasm about the great potential this project holds, from increased customer satisfaction to new revenue streams. Brainstorming results in a list of positive ideas with each suggestion triggering a new, more improved offering.

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Topics: Project Management

Repeating Successes...

Staying ahead of the curve with us is only as valuable as your ability to produce targeted outcomes. We can do that together.

This is where business analytics shape artful marketing. In marketing, it's about insight, industry expertise and team dynamic. We take the time to ask the right questions and listen (really listen) to the answers. 

This blog consistently offers insights based on our research and work in the marketing field. We share our local and global marketing initiatives, from strategy to execution, run by an exceedingly thoughtful and talented team. Engaging creative design is built in.

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