Snapchat has been on a meteoric rise since its inception in 2011. In its most basic form, it is a visual messaging system that ups the ante on instant engagement by giving users just 10 seconds to decide if an image is worth saving. To give your snap a better chance at survival, there are all sorts of cool gadgets, filters, sticker and emoji’s to ensure your image is swipe-worthy.
There is also a story feature that allows you to string together a timeline to create a visual outline of anything from a special event to an ordinary day. Stories can be viewed by followers for 24 hours before they are deleted and a new one can starts, creating an urgency to remain engaged with the app in the tradition of ‘use it or lose it’- literally.
Snapchat has quickly become a social media force to be reckoned with. Consider these 2017 stats:
- 300 million active users, 173 million of which interact daily
- 45% of 18-24 year olds in the US use Snapchat
- More than 400 millionsnapchat stories are created every day
- More than 20,000 photos are shared every second
How can an app that is constantly deleting messages and images work for you in the long run? Great question! Ironically it is this urgency to view a snap or story before it is deleted that gives the app such a loyal and engaged following.
Ready to snap up new leads? Keep these thoughts in mind:
- Create an intriguing call to action using your Snapcode and username.
- Give users a reason to follow you; special deals, early updates, exclusive announcements.
- Keep it light and intimate; show behind the scene images and candid moments as opposed to fancy campaigns- the grittier the better.
- Run contests or promotions, and encourage current and potential consumers to hashtag away to drive even more traffic back to your site.
- If you have an enviable budget, create a filter or frame that can be accessed where your product is bought, thought about, or consumed, allowing consumers to help spread awareness in a fun and interactive way.
- Engaging content still rules the day. Sales focused content must be approached carefully and with real thought or you will lose valued followers.
If you have not already snapped up this opportunity (Sorry, can’t stop saying ‘snap’), what are you waiting for? Snap to it! (Oh, snap, we did it again).