High-level philanthropy demands data-driven, measurable results that prove your organization is truly making a difference. Although it is easy to understand why this information is important to a donor, tracking it can be a challenge. Outcomes, predictive modeling and data in the non-profit/social services field are exceedingly hard to gather and analyze.
A traditional annual appeal may list statistics of how many participants are served, programs and services offered, and a human interest story or profile to highlight and personalize the potential impact of their gift. For many donors, this is adequate and effective.
But high level donors are asking for more.
