Beyond Impressions

In our prior blog we discussed the power, popularity and reach of SMS texting.

Now that we’ve reinforced the ‘why’, let’s look at the ‘how’.

The most effective way to build your audience is to use a ‘text to join’ campaign, a simple strategy to entice users to opt-in to a subscriber list that segments them to a specific message or offer. Because SMS plays well with other services, you can easily cross reference users from print, email, web site or any other digital service.

SMS Messaging is an ‘oldie but a goodie’.

SMS protocol predates the advent of smartphones by over a decade. But rather than become outdated, it has increased in use and popularity with 4.2 billion+ people around the world (source: MBA Online) sending 22 billion texts every day (source: Domo). Currently, text messaging is the most used data service in the world (source: Nielsen).

So although SMS stands for ‘short message service’, it could easily stand for super-duper marketing strategy, and one worthy of serious consideration.

Think of one product or service whose target market is ‘everyone’. Not even the most expensive super bowl ad will appeal to 100% of the viewers, no matter how cute those puppies are. And while these mega-ads are created with brand awareness in mind, most viewers can’t recall the brand of the product advertised, but boy were those puppies cute!

The good news is you don’t need to promote your business to millions of people. And as cute as they are, you don’t need to wrangle together a group of puppies to promote your company.

Rather than trying to reach the most consumers possible, narrow your focus to reach only those consumers who are most likely to need/buy your product or service.