SMS Messaging is an ‘oldie but a goodie’.
SMS protocol predates the advent of smartphones by over a decade. But rather than become outdated, it has increased in use and popularity with 4.2 billion+ people around the world (source: MBA Online) sending 22 billion texts every day (source: Domo). Currently, text messaging is the most used data service in the world (source: Nielsen).
So although SMS stands for ‘short message service’, it could easily stand for super-duper marketing strategy, and one worthy of serious consideration.
