Think of one product or service whose target market is ‘everyone’. Not even the most expensive super bowl ad will appeal to 100% of the viewers, no matter how cute those puppies are. And while these mega-ads are created with brand awareness in mind, most viewers can’t recall the brand of the product advertised, but boy were those puppies cute!
The good news is you don’t need to promote your business to millions of people. And as cute as they are, you don’t need to wrangle together a group of puppies to promote your company.
Rather than trying to reach the most consumers possible, narrow your focus to reach only those consumers who are most likely to need/buy your product or service.
