In short order, the post gathered a total of 61,000 views, 157 likes, 28 shares and 5 comments. We are promoting the hospital’s reputation as a leader in advanced cancer treatment.
This animation is just one small example of our larger work with MedStar. Our print newsletters for MedStar Georgetown and MedStar Montgomery reach some 800,000+ consumers quarterly via direct mail. Our content – consistently focused on moving patient stories, clinician expertise, revolutionary treatment, and advanced facilities – strengthens community connection to the hospitals and drives new appointments. Perhaps most importantly, based on follow-up research, we’ve seen 16-18% of our newsletter readers taking actions to improve their health. That kind of positive behavior change is uncommon and worthy of celebration.