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Mhane

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OUR CLIENT:

A new non-profit leading a collective of charities that provide research and clinical care in ways that serve people with mental health, addiction and intellectual disability challenges.

OUR CLIENT:

A collective of charities providing research and clinical care in ways that serve people with mental health, addiction and intellectual disability challenges.

THE CHALLENGE:

Develop a system through which charities serving people with mental health, addiction and intellectual disabilities challenges can improve their fundraising capacity.

OUR APPROACH:

In 2004, Tessellati launched the Mental Health and Addiction Network (MHANe), a non-profit collaborative of charities focused on mental health, addiction and intellectual disability issues. Tessellati developed the organizational strategic plan, created the brand, and led the programmatic approach. MHANe has provided an organizing umbrella that allows their non-profit members to pool expertise and fundraise more effectively. MHANe, since 2004, has provided additional support by securing workplace giving funding to each of its charity members. Each year, MHANe helps members raise recurring, unrestricted funds through the Combined Federal Campaign (CFC), the Federal government’s workplace giving program.

Tessellati has provided leadership and marketing support to the full range of MHANe programs, including developing a private online community that has given over 300 development professionals a platform to exchange fundraising experience and knowledge. The organization has offered technical assistance programs, grant research, and industry research and analysis. With Tessellati’s help, the organization has become a source of information for mental health professionals across the country and their work has been reported on in the Chronicle of Philanthropy.

The ad campaign featured here was run in multiple stations in the DC Metro to raise awareness and draw donors. These striking graphics directly call on the viewer to understand and take action. The use of close-up portraits further humanizes MHANe as an organization by literally “putting a face” on the important work they do and the communities they support.

SUBWAY POSTER IN WASHINGTON DC METRO STATION

Tessellati

THE RESULTS:

Since 2004, Tessellati’s work with MHANe has resulted in raising more than $5M from individual donors. Those funds have been distributed to mental health, addiction and intellectual disability charities that are MHANe members. More than 300 professional fundraisers in this field have belonged to the MHANe online community where they have gained free access to fundraising research and other fundraising capacity building information.