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Northeastern University

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OUR CLIENT:

Northeastern University – a private, Boston-based university ranked #40 nationally by US News & World Report.

THE CHALLENGE:

Build Northeastern’s global brand and help international students understand the power of Cooperative Education (co-op) – Northeastern’s distinctive educational approach. Co-op integrates rigorous classroom study with real-world experiences to create a powerful way to learn and develop professional skills.

 

INTERNATIONAL STUDENTS VIDEO

THE RESULTS:

An engaging piece that allows potential students to learn about the value of the co-op program from a uniquely trustworthy source: students who have already seen the benefits firsthand. Our work on this video and the rest of our strategic communications supported Northeastern’s rise to become one of the country’s top 5 destinations for international students seeking a US education.

OUR APPROACH:

The featured video was created for Northeastern as part of a comprehensive marketing strategy centered around student influencers. In addition to creative video, the campaign included print and digital collateral. The strategic approach relied on Tessellati’s highly-targeted market research gathered through student focus groups, surveys, and analysis of regional markets around the world. Our work developed student personas and highly relevant messaging for each student segment.

THE RESULTS:

An engaging piece that allows potential students to learn about the value of the co-op program from a uniquely trustworthy source: students who have already seen the benefits firsthand. Our work on this video and the rest of our strategic communications supported Northeastern’s rise to become one of the country’s top 5 destinations for international students seeking a US education.

INTERNATIONAL STUDENTS VIDEO

THE RESULTS:

An engaging piece that allows potential students to learn about the value of the co-op program from a uniquely trustworthy source: students who have already seen the benefits firsthand. Our work on this video and the rest of our strategic communications supported Northeastern’s rise to become one of the country’s top 5 destinations for international students seeking a US education.