About Us

About Us About Us

This is...

Where business analytics shape artful marketing

In marketing, it's about insight, industry expertise and team dynamic. We take the time to ask the right questions and listen (really listen) to the answers. At the outset, we are more intent on, and curious about, what you and the industry have to say than about expressing our ideas. Once we have gathered and analyzed the information needed, as quickly as possible, we have insights to share.

Along with our bias for action, our insights connect very clearly defined dots and form creative approaches to even the most stagnant challenges. We partner with our clients to provide personalized marketing solutions and engaging design. Underneath it all? Thoughtful market research and a deep understanding of data used to inform and adapt your strategy for the most effective, repeatable results.

Our Team

At Tessellati, our strength comes from our people. We are a highly experienced, passionate team of innovative professionals with
global know-how and perspective. We are ready to tackle your marketing challenges, so let’s get to know each other!

ben-tessellati

BENJAMIN
WAXMAN

President

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BENJAMIN
WAXMAN

President

Ben has been managing marketing teams since the early 1988 to achieve specific client goals. He enjoys leading the discussions that result in branding strategies and the tactical execution plans that achieve those specified goals.

Ben’s focus is on putting the right people and tools in place, aligning the stakeholders and nurturing the creative process. His entrepreneurial spirit has driven him to launch five companies in two decades. Three of them are still operating successfully. He’ll tell you the other two did not have enough of a marketing budget to remain viable ;-).

He considers it a badge of honor that he launched an internet start up in 1994 that failed in 1997, before the 90's tech boom exploded. The experience points to his affinity for all things digital, his ability to learn from both success and failure, and his perseverance -- he's been running this company and launching new ones since 1992.

Ben’s heart never leaves his work. Having founded, directed, staffed, volunteered for and consulted to a wide range of institutional non-profits during the past 25+ years, he brings significant experience applying corporate marketing and communications approaches to branding and development initiatives for the non-profit sector. His consulting work for two of the four Big 4 accounting firms demonstrates his breadth of industry expertise on the corporate side. 

Ben has traveled extensively in Europe and the Middle East. Through his business and conference travel he has visited cities in Canada, Mexico, Hong Kong, China and Russia. Ben is often sought out to speak on global and domestic emerging market trends and digital marketing at conferences and workshops around the world.

Ben holds a BA in English from Wesleyan University and an MBA from Northeastern University.

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ALICIA
DEPATSY

Director of Brand Strategy

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ALICIA
DEPATSY

Director of Brand Strategy

Alicia’s strategic approach to brand marketing draws on her creative talent. With over 20 years of agency experience in branding, strategic planning, communications, public relations, social media, and sales strategy she is a great asset to any client team.

Her expertise provides strategic brand oversight and project management to our national and international clients.  She is a curious, analytical, strategic and creative thinker who has perfected the art of storytelling. Her brand positioning and strategy work focuses on meaningful consumer conversions -- a focus on tangible results.

Before joining Tessellati, Alicia started and ran a brand and marketing consultancy that focused on brand management and influencing buyer behaviors.  She has an extensive international travel resume and a passion for studying cultural demographics and social behaviors. And like everyone else here at Tessellati, she loves the data that informs our decisions.

Alicia brings a strong interest in international marketing initiatives for universities and institutions. She holds a BA in Communications with a minor in Marketing from the University of Maine. 

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PATRICIA
TOZZI

Director of Marketing Strategy

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PATRICIA
TOZZI

Director of Marketing Strategy

Patricia has been working in international marketing for more than a decade. She is originally from Brazil, bringing language skills in both Portuguese and Spanish to the Tessellati team, as well as extensive experience supporting businesses from diverse industries in defining and executing their overall marketing strategy.

Patricia's expertise in branding and communications planning has contributed to the implementation of competitive recruiting tactics for academic institutions. Her work leads to successful brand positioning and approach and results in higher conversion rates for targeted promotions.

Patricia's experience spans creating brand strategies and marketing and communications plans as well as managing the execution. She has expertise in content and collateral production (digital and print), events and trade shows. Additional demonstrated strengths include working in fast-paced, hands-on, growth-oriented environments while ensuring that brand messages, standards and communications are understood and implemented consistently and effectively.

Her multi-lingual skills and cultural sensitivity provide valuable marketing perspective to the range of client projects she manages.

Patricia holds a bachelor's degree in Marketing & Advertising from ESPM in Brazil, and the Credential of Readiness (CORe) from Harvard Business School Online.

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CHRIS
CAPUTO

Director of Digital Campaigns

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CHRIS
CAPUTO

Director of Digital Campaigns

Chris brings a wealth of online marketing experience to the Tessellati team from over 25 years in the field. His specialties include SEO, SEM (paid search), eCommerce, online marketing, social media marketing, branding, direct marketing, internet marketing, marketing communications, and event marketing.

He strengthens his skills through continual practice and study of marketing disciplines.

stephanie-defazio

STEPHANIE
DEFAZIO

Marketing Communications Manager

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STEPHANIE
DEFAZIO

Marketing Communications Manager

Stephanie DeFazio is a marketing communications professional who grew up in the Greater Boston area and later moved to the Pacific Northwest and lived there for 13 years with her family. In 2008, she completed her BA in Public Relations at Pacific Lutheran University, and less than a year later, moved back to Boston. Since then, she has earned her MA in Integrated Marketing Communications at Emerson College and has worked in a variety of fields, including healthcare, higher education, broadcast, digital media, and digital marketing.
Stephanie is most passionate when she is engaging with and inspiring others, so being part of a creative and collaborative environment at Tessellati is a perfect fit. Her breadth of experience with different communications channels enhances Stephanie's ability to cross pollinate ideas from one industry to another resulting in marketing concepts and execution techniques that serve our clients well.
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RACHEL
TRAHAN

Marketing and Office Coordinator

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RACHEL
TRAHAN

Marketing and Office Coordinator

Rachel graduated with a BA in Public Relations from Roger Williams University, where she was constantly involved in school activities from blogging for her university to chairing public relations for her school's Acapella program. She was also involved in helping create new programs for future students. Post-graduation, Rachel has taken on many roles for a variety of companies ranging from lifestyle brands and restaurants, to destination marketing. All of which translate well to her ability to support and provide perspective on Tessellati's service offerings.

Rachel believes that there are always opportunities to learn new skills and she is always up for a challenge. At Tessellati, she ensures the office hums and everyone, and their projects, are on track. She is passionate about bringing her ideas to the table and working with our team to meet every client need.

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SALLY
ZHU

Market Research Associate

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SALLY
ZHU

Market Research Associate

Yining (Sally) completed her Bachelor’s degree at the University of California, Irvine, majoring in Education Science. Currently, she is a graduate student at Boston College, studying International Higher Education. 

Sally's skill with data analysis provides Tessellati clients with the insights that drive marketing plans forward with confidence. She brings to the team a passion for learning which is what data analysis is all about. The story often hidden in the data from market research and digital marketing campaigns points the way to future success. 

 

Sally is a firm believer in never limiting oneself to only one aspect of a chosen field of study. As such, she loves learning as much as she can about how institutions brand and market themselves in a variety of industries. She brings all that learning to each client project and keeps adding to her knowledge base. Our clients are the beneficiaries.

linda

LINDA
BLIER

Graphic Designer

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LINDA
BLIER

Graphic Designer

Linda brings to the team over 20 years of graphic design experience that translates into fresh and creative concepts for our client collateral. She has experience conceptualizing and designing diverse marketing pieces within the healthcare, education, architecture, publishing, giftware, travel, and manufacturing industries. Our clients love how easily and naturally she translates content into something both artistically engaging and conversion effective.


Graduated from the Rhode Island School of Design with a BFA in Graphic Design, Linda is passionate about transforming clients’ messages into innovative visual concepts that will appeal to target audiences and add value to their brands.

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BETSY
BIGELOW-TELLER

Writer

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BETSY
BIGELOW-TELLER

Writer

Betsy is a highly skilled editor and content-writer with a BA in Political Science from Wellesley College. She has an eagle eye for imperfections and an instinct for content that engages. Her passion for meaningful expression is clear in her writing, and she has a fondness for foreign languages that further enhances her skill set and value to our clients.

Betsy has always had a strong interest in health, education, and the environment, and has experience with writing and editing in each of these fields. In over two decades of work and leadership volunteering with small businesses and non-profits, she has become an invaluable source of experience and editorial skill for our clients.

Liz Prouty

LIZ
PROUTY

Editor

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LIZ
PROUTY

Editor

Liz brings 10 years of professional editing experience to the team. She holds a BA in Philosophy from Duke University and a certificate in professional editing from UC Berkeley. With a breadth of experience in medical and academic writing, from journal articles to master’s and doctoral theses, she is a well-rounded and valued asset. Her past work running a bookstore has also exposed her to literature in every discipline, which helps her connect with just about any written material and makes her the ultimate grammarian.

Liz has an engaging presence that translates to her work. She is able to transform written content while maintaining the author’s voice and objective, a skill we at Tessellati treasure.