About Us

This is...

Where business analytics shape artful marketing

In marketing, it's about insight, industry expertise and team dynamic. We take the time to ask the right questions and listen (really listen) to the answers. At the outset, we are more intent on, and curious about, what you and the industry have to say than about expressing our ideas. Once we have gathered and analyzed the information needed, as quickly as possible, we have insights to share.

Along with our bias for action, our insights connect very clearly defined dots and form creative approaches to even the most stagnant challenges. We partner with our clients to provide personalized marketing solutions and engaging design. Underneath it all? Thoughtful market research and a deep understanding of data used to inform and adapt your strategy for the most effective, repeatable results.

Our Team

At Tessellati, our strength comes from our people. We are a highly experienced, passionate team of innovative professionals with
global know-how and perspective. We are ready to tackle your marketing challenges, so let’s get to know each other!

Ben

Benjamin Waxman

President

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Benjamin Waxman

President

Ben has been managing marketing teams since 1988 to achieve specific client goals. He enjoys leading the discussions that result in branding strategies and the tactical execution plans that achieve those specified goals. His work in Healthcare Marketing has shaped a larger practice devoted to behavior change.

Ben’s heart never leaves his work. He focuses on putting the right people and tools in place, aligning the stakeholders and nurturing the creative process. His entrepreneurial spirit has driven him to launch five companies and many products and services in three decades. Three of the companies are still operating successfully. He’ll tell you the other two did not have enough of a marketing budget to remain viable ;-).

He considers it a badge of honor that he launched an internet start up in 1994 that failed in 1997, before the 90's tech boom imploded a few years later. The experience points to his affinity for all things digital, his ability to learn from both success and failure, and his perseverance -- he's been running this company and launching new ones since 1992.

Having founded, directed, staffed, volunteered for and consulted to a wide range of institutional non-profits during the past 30+ years, he brings significant experience applying corporate marketing and communications approaches to branding and development initiatives for the non-profit sector. His consulting work for two of the four Big 4 accounting firms demonstrates his breadth of industry expertise on the corporate side. 

Ben has traveled extensively in Europe and the Middle East. Through his business and conference travel he has visited cities in Canada, Mexico, Hong Kong, China and Russia. Ben is often sought out to speak on global and domestic emerging market trends and digital marketing at conferences and workshops around the world.

Ben holds a BA in English from Wesleyan University and an MBA from Northeastern University.

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Britt Godshalk

Director of Strategic Marketing

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Britt Godshalk

Director of Strategic Marketing

After two decades as a broadcast journalist and creative and marketing leader, Britt now advises our clients in creative, integrated marketing and brand storytelling. As we become intimately familiar with our client’s story and business challenge, Britt partners with our planning and strategy team to ensure a clear value proposition, a sound strategic plan and solid creative brief. She then provides custom creative campaigns, concepts and direction that will meet that challenge with beautiful creative, flawlessly executed.

Britt’s most recent previous role was Vice President and Executive Producer at Edelman, where she spent eight years looking after the fast-growing creative and marketing teams for the Corporate & Public Affairs practice, including Edelman NY’s academic clients, with a specialty in film and video production. Britt was a founding member of the firm’s most robust creative team, now over 100 strong, and spearheaded the firm’s creative offering at the World Economic Forum Annual Meeting in Davos, expanding it over 7 years. She served as EP for the creative around the annual Edelman Trust Barometer, the firm’s signature IP, for six years and in 2016 served as EP for the creative within the campaign that won Grand Prix Titanium and Promo/Activation Lions at Cannes. 

Over her career, Britt has formed and steered integrated teams of specialists and creative partners to win business and deliver award winning creative including above-the-line creative and creative execution including film and video, print design, photography, experiential and digital. She particularly enjoys engaging directly with the C-Suite of companies large and small around their marketing and creative ambitions.

Before working in marketing, Britt’s years as a journalist armed her with the presentation and media training skills she has leveraged and taught throughout her career. She served as a local on-air reporter, assignment desk manager, producer, shooter and editor in New York after getting her start at the DC Bureau of the CBS Evening News with Dan Rather. 

An avid traveler, Britt has traveled to six continents, including Antarctica, and hopes to cross Australia off her list very soon. She graduated cum laude from George Washington University with a BA in History and a Minor in Journalism.

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Iliana Joaquin

Sr. Digital Marketing Manager

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Iliana Joaquin

Sr. Digital Marketing Manager

Iliana dives deep into data to ensure client digital marketing initiatives deliver. From initial analysis of campaign criteria through optimization, Iliana’s ability to interpret numbers enables Tessellati clients to make sound marketing decisions based on real results.

She’s a natural collaborator who brings extensive experience in leading cutting-edge digital campaigns, managing media placements, and executing event marketing to the Tessellati team. Her expertise is most often tapped for the strategic implementation and reporting of clients’ digital marketing campaigns. Our clients value her facility with Google Analytics, excel, and other more niche data analysis tools paired with the rare ability to translate findings into understandable insights.

As a native Spanish speaker, Iliana leans on her Hispanic background and cultural awareness throughout her work. She volunteers as a foster youth mentor and serves on the board of directors at Silver Lining Mentoring in Boston. Guiding and educating the youth is one of her passions, especially those with greater needs.

Iliana is a graduate of the University of Massachusetts Boston, having earned a BS in Business Management with a focus on Marketing and minor in Communications Studies. She continues to pursue training in the digital ad space to stay ahead of the industry’s evolving trends.

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Isabel Aucca Farfan

Digital Campaign Manager

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Isabel Aucca Farfan

Digital Campaign Manager

Isabel Aucca Farfan brings five years of experience in digital analytics and brand expansion to her role as Digital Marketing Manager at Tessellati. Passionate about creative collaboration, Isabel is instrumental in upholding purpose-based marketing initiatives and disseminating and tracking engaging, user-focused content to enhance the digital presence of brands.

Isabel excels in managing social and data-driven marketing strategies while also building strong client relationships. Her expertise in UX and website analytics provides clients with a user-centered approach by enabling them to execute omnichannel marketing campaigns and equipping them with valuable insights to anticipate future trends and shifts in consumer behavior. Employing methodologies like design thinking, she uses consumer insights to inform and develop distinctive brands that can drive product breakthroughs and powerful marketing campaigns.

Isabel holds a bachelor of business administration degree from Universidad del Pacífico (PE), and master’s degrees in international marketing and business administration from Hult International Business School. She speaks fluent Spanish, English, and Portuguese. 

Originally from Peru, Isabel loves to travel to historical cities and experience different cultures. Having traveled to 35 countries to date, she is keeping to her goal of visiting one new country every year.

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Tianyu Shen

Business Analyst

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Tianyu Shen

Business Analyst

Tianyu Shen is an expert data analyst focused on providing our team and clients with top-notch data insights to optimize business processes and marketing initiatives. He holds a Bachelor of Science in Mathematics and Statistics degree from the University of Nebraska-Lincoln and received a Master of Science degree from Northeastern University.

Tianyu is skilled in developing distinct methods to solve challenges. Building relationships with clients is one of his strongest attributes, acting as a trusted advisor who offers solutions to obstacles with a data-informed approach.

Originally from China, Tianyu is fluent in Mandarin, and has lived in the US for more than seven years. Tianyu is a self-proclaimed pet-lover, and enjoys spending time with his cat, Meeka. In his spare time, he makes music as a disc jockey.

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Carrie Bishop

Writer/Content Creator

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Carrie Bishop

Writer/Content Creator

Carrie brings nearly two decade’s experience in public relations and communications to the Tessellati team. Her career commenced in the San Francisco Bay Area during the height of dot-com mania. There she was welcomed into the fold of Ask Jeeves’ corporate communications. She was at the forefront of search analytics and the monetization of online content. It was the cusp of digital marketing, and a lot of very fast paced fun. Carrie moved on to a full-service marketing agency in Indianapolis, Miller Brooks, where she managed the firm’s largest PR client Saint-Gobain’s CertainTeed Corporation, and worked with other trade and consumer accounts including Delta Faucet Company, Chicago Metallic, ClarkDietrich and more.

Her cautiously adventurous approach to life has helped her family adjust to moves across the country and around the world. Most recently Carrie’s family returned to the U.S. from a two-year stint in Japan, which allowed for life-changing travel through the Kansai region and Tokyo, as well as Vietnam, Thailand and Guam. She now resides in Marblehead, Massachusetts, and recently joined the Tessellati team where her learning agility and quick engagement fit right in. Carrie attended Oklahoma State University where she earned a BA in  Journalism & Broadcasting.

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Emily Marrs

Writer/Content Manager

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Emily Marrs

Writer/Content Manager

Emily Marrs is a former journalist and educator with a passion for storytelling. Our clients value her deep perspective on creative and engaging content as a way of teaching a target audience.

She has worked at several New England publications as a reporter, copy editor, and page designer. Additionally, she has taught journalism, literature, and composition classes to students at the middle- and high-school levels, as well as college composition courses as an adjunct professor. Motivated by deadlines and creative by nature, Emily thrives when working on detail-oriented endeavors. 

Emily received a Bachelor of Arts degree in English/Journalism from the University of New Hampshire, and a Master of Arts degree in English Education from Boston University, and credits her education with allowing her to cultivate a growth mindset and can-do attitude. She sincerely appreciates opportunities for collaboration and applying her skills to projects with meaningful goals. Emily is an outdoor enthusiast and loves exploring new places, practicing yoga, and enjoying a good cup of coffee.

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Margaret Bidwell

Writer/Content Manager

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Margaret Bidwell

Writer/Content Manager

Maggie brings public relations experience, a thoughtful content strategy approach, and clear, engaging writing skills to the Tessellati team. With a focus on client success and relationship management, her past work with a creative marketing team in healthcare, housing, and social services points to an extensive understanding of audience needs.

Maggie is skilled in crisis communications, digital marketing, and comprehensive content marketing and writing. Interested in research-driven data, she utilizes analytics to craft the kind of writing that captures attention throughout a marketing campaign. Maggie holds a BA in Public Relations and minors in Professional and Public Writing and Political Science from Roger Williams University. She enjoys reading and hiking with her rescue dog Luna.

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Diego Tiburcio

Creative Media Designer

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Diego Tiburcio

Creative Media Designer

Diego a multi-talented design professional applies the foundations UX/UI to create strategic relevance, and achieve results for Tessellati clients. Diego explores audience behavior and content consumption to create a strong interpretations of data that then influences action.

To do this well, he takes time to understand the underlying emotional draws that prompt people to engage.With more than 15 years designing experiences for B2B and B2C clients internationally, Diego brings a global business perspective and strong creative and analytical skills to enrich what Tessellati offers to our clients. 

We all learn from his ability to bring brand experiences to life in multichannel marketing environments. Diego shares his expertise regularly with others. He has led free courses in human behavior and has become a well sought out speaker in retail and visual merchandising for events and podcasts.Diego has a BA in Visual Programming Design and a BA in Product Design from FAAP in Brazil, and a Master’s in Digital Business from Porto Business School in Portugal.

AnnMarie

Ann Marie Catabia

Graphic Designer

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Ann Marie Catabia

Graphic Designer

Ann Marie brings a diverse skill set to the Tessellati team allowing her to work on a variety of projects from high-end print collateral (annual reports, invitations, sell sheets) to social media ads, animations and infographics.

With over 10 years’ experience in the field, she has a background in print-production, ranging from screen printing to large format, as well as layout design, illustration and working knowledge of digital design. 

Ann Marie’s positivity and curious nature drive her passion for conceptualizing and designing unique solutions that fit client needs. Ann Marie loves being a lifelong student, always learning new tools and jumping into projects that offer an exciting challenge. Ann Marie holds a bachelor’s degree in art with a graphic design concentration and marketing minor from Salem State College.

Linda

Linda Blier

Graphic Designer

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Linda Blier

Graphic Designer

Linda brings to the team over 20 years of graphic design experience that translates into fresh and creative concepts for our client collateral. She has experience conceptualizing and designing diverse marketing pieces within the healthcare, education, architecture, publishing, giftware, travel, and manufacturing industries. Our clients love how easily and naturally she translates content into something both artistically engaging and conversion effective.


Graduated from the Rhode Island School of Design with a BFA in Graphic Design, Linda is passionate about transforming clients’ messages into innovative visual concepts that will appeal to target audiences and add value to their brands.

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Reina Sekiguchi

Digital Strategist

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Reina Sekiguchi

Digital Strategist

Reina Sekiguchi is a digital strategist and writer with a breadth of experience in developing engaging marketing collateral for academia, healthcare, and retail. With her diverse professional background in E-commerce financial planning and merchandising, Reina is adept at synthesizing and translating data and research insights into a clear, creative, and highly marketable digital package. She has contributed her versatile voice and keen editing eye to Intead’s Recruiting Intelligence Blog and other brand projects for more than five years.

An avid traveler, Reina has visited over 15 countries across the globe including Thailand, Pakistan, and Japan where she worked as a Classroom Specialist at The American School in Japan’s English language immersion summer camp. Her international focus informs her current work as a manager of travel experiences and merchandising strategy for the digital fundraising platform, Omaze.  


Reina graduated summa cum laude from Barnard College with a BA in Psychology and a minor in English. She is based in Los Angeles, California. 

Sally

Sally Zhu

Market Research Associate

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Sally Zhu

Market Research Associate

Yining (Sally) completed her Bachelor’s degree at the University of California, Irvine, majoring in Education Science. Currently, she is a graduate student at Boston College, studying International Higher Education. 

Sally's skill with data analysis provides Tessellati clients with the insights that drive marketing plans forward with confidence. She brings to the team a passion for learning which is what data analysis is all about. The story often hidden in the data from market research and digital marketing campaigns points the way to future success. 

 

Sally is a firm believer in never limiting oneself to only one aspect of a chosen field of study. As such, she loves learning as much as she can about how institutions brand and market themselves in a variety of industries. She brings all that learning to each client project and keeps adding to her knowledge base. Our clients are the beneficiaries.

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Betsy Bigelow-Teller

Writer

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Betsy Bigelow-Teller

Writer

Betsy is a highly skilled editor and content-writer with a BA in Political Science from Wellesley College. She has an eagle eye for imperfections and an instinct for content that engages. Her passion for meaningful expression is clear in her writing, and she has a fondness for foreign languages that further enhances her skill set and value to our clients.

Betsy has always had a strong interest in health, education, and the environment, and has experience with writing and editing in each of these fields. In over two decades of work and leadership volunteering with small businesses and non-profits, she has become an invaluable source of experience and editorial skill for our clients.

Liz

Liz Prouty

Editor

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Liz Prouty

Editor

Liz brings 10 years of professional editing experience to the team. She holds a BA in Philosophy from Duke University and a certificate in professional editing from UC Berkeley. With a breadth of experience in medical and academic writing, from journal articles to master’s and doctoral theses, she is a well-rounded and valued asset. Her past work running a bookstore has also exposed her to literature in every discipline, which helps her connect with just about any written material and makes her the ultimate grammarian.

Liz has an engaging presence that translates to her work. She is able to transform written content while maintaining the author’s voice and objective, a skill we at Tessellati treasure.