Beyond Impressions

You’ve seen it in newsletters, mission statements, annual reports and non-profit appeals.

A message from the President.

Wow, a message from THE PRESIDENT. It sounds like it should be super important, or at the very least, interesting.

We know that eating vegetables and exercising are good for us, but we don’t always do it.

Analyzing digital metrics is kind of the same thing. It’s an important tool to monitor, understand and strengthen our digital effectiveness, but we don’t always prioritize it and take the time to analyze…regularly.

Setting up a metrics dashboard will provide immediate and accurate analyses of the effectiveness of your digital presence and messaging. And finding out what works and what doesn’t will help you to make the most of this important marketing channel. That’s really the thing about digital marketing – the incredible level of analytics you can perform.