Lattice

A serious question for you: what should your recruitment team and The Avengers have in common? 

We hope your answer isn’t fashion sense, although if you’ve been wearing capes to any student fairs recently, that’s certainly one way to attract attention! 

The Avengers know the secret to a powerful team: skill diversity. As you build your own roster of recruitment superheroes, it is important to consider the specific “superpowers” needed to be effective at each stage  of the recruitment funnel. And yes, each stage is different. Ensuring that you have the right staff member in the right place at the right time will be paramount to achieving your enrollment goals. 

So, what are these superpowers, you ask? 

We’ve created a helpful infographic to guide you through team roles and needed skills at each stage of the funnel. Use it to assess your own team structure and identify areas for professional development. Keep this funnel in mind as you draft job descriptions and make hiring decisions and remember to consider both the hard and soft skills new team members may bring to the table. 

Avengers assemble! And read on… 

When you need to focus on initiatives that will produce results and  justify that budget, these are the 5 questions you must ask. Because not every idea is great.  

How well can you talk about you? 

Quick! Give us your institution’s elevator pitch! Easy, right? 

What if the other person in the elevator is a 28-year-old from Milwaukee? Now a 17-year-old from Miami. Now you’re in an elevator in Shanghai. How about Mumbai? Ho Chi Minh City? Bogotá? 

If you’re a rep covering one of these places, chances are you’re well-practiced at spinning up your strongest differentiators for your given audience. But for marketing staff and administrators looking at the big picture, understanding each of your target markets gets a little harder. We know, that whole “only-24-hours-in-a-day” thing makes it difficult to keep up with the entire global student population. 

Your institution’s journey to effective messaging begins and ends with an understanding of who you are. 

Now before you spiral into an existential crisis, remember: as marketers, we’ve been leading these journeys of self-discovery for a long time. Read on for (some) of our secrets to understanding and communicating your value, no Eat Pray Love  required.